Cause-related marketing and commercial partnerships

Katharine House Hospice is a respected and loved name in our surrounding communities.

We are aware that partnering with us and using the Katharine House name in cause-related marketing can be beneficial to companies who wish to partner with us for mutual benefit.

We do receive many requests from businesses, big and small, to arrange a commercial partnership and although we consider every request, there are many we cannot accommodate as our resources are limited. Where it’s not possible, we do still encourage you to fundraise for the hospice and we’ve put together an online fundraising kit which you’ll hopefully find useful.  

For those where there is scope to set up a commercial partnership, before we enter into any kind of formal agreement, we need to assess any reputational risk to our name, as one of our most valuable assets.

“At The Cherwell Agent, we understand the importance of home – it’s a place of comfort and care. That’s why we’re proud to support Katharine House Hospice, which provides a home-like environment for those needing specialist care. Helping people move home is at the heart of what we do, and supporting a hospice that offers comfort and dignity to so many feels like a natural connection for us.” Chris Willmer, The Cherwell Agent

What does Katharine House consider a commercial partnership?

We consider a commercial partnership to be an agreement between Katharine House and a commercial company whereby we enter into a formal agreement to raise funds or raise our profile.

Typically, this will allow your company to use the name and logo of Katharine House to promote your own products or services. In return, we receive a proportion of the income from those products, generated from the promotion of those products.

How do you become a commercial partner?

1. We have a chat about what it is you want to do, how you propose to use our brand and the commercial and added value of the proposal.
2. We go through a sign-off process to assess the partnership. We may have more questions at this point, and discuss any reputational risks involved. We will refer to our Acceptance of Donations Policy to assess all proposals for commercial partnerships.
3. If we agree to move forward on the partnership, we will need you to sign a Commercial Partnerships Agreement (CPA). If we decide not to go forward with the partnership, we will advise you of how we reached the decision and how you can still support us.
4. After signing the CPA, we meet again to discuss:

• • forming ideas
  • marketing and what is needed in terms of content
  • Katharine House Hospice staff involvement
  • branding and PR from both sides, putting in place a marketing plan on an agreed level of activity related to the value of the partnership.

It will then be all systems go, and we’ll work with you as much as possible to help make the most of the partnership.